Unit 6 Social media and globalisation

USP- Unique Selling Point UGC- User Generated Content media made bu prosumers in the digital age. Folksonomy- basically a system of sharing ideas across an online community achieved through geo-tagging (folk-community, taxonomy - System so it is a portmanteau) share quick ideas - main point of twitter - microblogging channel, share thoughts really quickly Social media metrics/measurements - analysis of the number of the people accessing posts using tools such as Sprout Social brief - local, sponsor/celebrity have millions/thousands more followers than a small company Social media Aggregation - using online tools (Hootsuite) to pull together your online content so it is released across different social media to maximise the message your sending Hootsuite- manages marketing campaign, put details into that, type of contention there, if social media is live or video access the content goes to which social media channel, it does this at the same time to get the message ac...

plan the social media marketing campaign for the release or launch of the product. digital/media based product involves elements from unit 1&2 start with outlining the campaign and stating campaign objective.

Biased is when you favour one point of view over another. Ideology is values, beliefs and viewpoints. Hegemonic

Moral Panic- the way mass media create folk devils. covid-19: conspiracy theorists blame the government. TikTok- International security concern.  Fake news- untrue news spread virally using social media.

Chris Anderson- 2004 Can be used to describe the ways in which new technologies have enabled audiences to have choice over the amount of media they can access.  Not just mass/popular but niche.  Was initially related to music streaming but can now be related to video on demand.  Where wikinomics.  Now have access to everything (infinite). the same amount of money can be made by smaller, niche artists as a few more popular artists (economy).