Unit 6 Social media and globalisation

Digital Trendsetting - ex. influencers, vloggers, Instagram, Twitter  Specific Example:  Collaborative Production - ex. cloud9 Specific Example: Online UGC content - ex. SoundCloud  Specific Example:  Video games - ex. esports Specific Example:  Virtual environments - ex. second life  Specific Example:  Tutorials - ex. YouTube  Specific Example: Can these be applied to the web-utopian ideals and why?  What is your opinion of these?

Web-utopians - Those who see online and social media technologies as a benefit to society. They believe that social media and web 2.0 allow societies to come together to promote social good or the utopian ideals.  Media theorist David Gauntlett is a web utopian and believes that geographical boundaries are non-existent thanks to social media and connectivity 

Connectivity of ideas and people (breaking down geographical boundaries). Sharing of technology and innovation by business, media, professionals and individual consumers. Financing, personnel, generation of funding   WEB-UTOPIANISM Web-utopianism or utopian internet is a subcategory of technological utopianism and the belief that online communication helps bring about a more decentralised, democratic, and libertarian society.       

Theorist - Marshall McLuhan  Book - Understanding Media: The Extensions of Man  one day we would live in a 'global village' owing advancements in technology, we would be more interconnected with one another, over different sides of the world might lead to a tribal mentality - in-groups and outgroups, lead to discrimination, in political context, people are being controlled  this was said before internet or any web or computer systems  Twitterati - people who use Twitter and influence others by picking on other people, their opinion is right, influencing popular culture, e.g Pierce Morgan  The Idea of Modern Society being a 'global village':   Advantages:  easier to communicate with people across the world  product distribution can be done on a larger scale  access information easily  Disadvantages: discrimination  controlled public through government e.g China, J-walked,...

What is cross platform marketing?  When you advertise products over different media platforms such as print, TV and radio. Whose theory is Wikinomics? Tapscott and Williams- 2006 Why is Wikinomics an important concept as part of understanding globalisation? allows people to distribute and create products they previously couldn't. Share content to a global audience.

Pick a media product. Could be a launch, rebrand, countdown. What is the product and what is its purpose? Who is the production company?  Who is the target audience?  Where is it distributed?  Look at how three different social media channels were used to promote it. Then pick one.  How has one social media channel been used by the production company to creatively market the product. Give examples.  The product I have chosen is the series 'Wandavision'. the purpose of the show is to entertain the audience. The production company is Marvel Studios. The target audience is mainly 13-35 year old females. This is because the main character is a female and the show is also based around sitcoms which are mostly enjoyed by women. It also includes people who were previously Marvel fans. 'Wandavision' is distributed on the streaming service Disney+ which requires a subscription.  Three social media channels Marvel used to advertise the show are: Instag...

  What does Soundcloud do?  Streaming music  Upload your own music Free to use Collaborate with other like-minded people  Editing software - downloading material  What is a prosumer and what theory does it link to?  prosumer - an individual that both produces and consumes the product  Wikinomics theory - the way in which global economics have changed due to the media Tapscott + Williams (2006) - prosumer and wikinomics  Web 2.0 - interactive web, comments etc, could become prosumers  How does globalisation link to social media?  it allows different cultures to shared on a mass class universally  globalisation:  captialism - making money  ideology - cultural imperialism - dominant cultures can spread ideas and destroy smaller cultures  can distribute globally - adverts, making money