12/10/21- Starter

What is cross platform marketing? 

• When you advertise products over different media platforms such as print, TV and radio.

Whose theory is Wikinomics?

• Tapscott and Williams- 2006

Why is Wikinomics an important concept as part of understanding globalisation?

• allows people to distribute and create products they previously couldn't.
• Share content to a global audience.