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LO3/LO4: Social Media Marketing Campaign
plan the social media marketing campaign for the release or launch of the product. digital/media based product involves elements from unit 1&2 start with outlining the campaign and stating campaign objective.
Task4: Legal and Ethical - Cultural
Biased is when you favour one point of view over another. Ideology is values, beliefs and viewpoints. Hegemonic
Task 2: Legal and ethical- Disadvantages of social media use
Moral Panic- the way mass media create folk devils. covid-19: conspiracy theorists blame the government. TikTok- International security concern. Fake news- untrue news spread virally using social media.
Task 1: The Long Tail Theory
Chris Anderson- 2004 Can be used to describe the ways in which new technologies have enabled audiences to have choice over the amount of media they can access. Not just mass/popular but niche. Was initially related to music streaming but can now be related to video on demand. Where wikinomics. Now have access to everything (infinite). the same amount of money can be made by smaller, niche artists as a few more popular artists (economy).
Do Now - 2/10/2021
Crowdfunding- When you get money from the public to make your project. (Kickstarter) Crowdsourcing- Finding personnel with the experience needed to create the product. (LinkdIn)
Section A assessment. Review work.
1(a) Identify THREE possible problems media producers might face when using Twitter to market a digital media product. Twitter is a microblogging sight. This means it has limited characters. opinionated traffic. need to build up followers. Twitter is popular. 1. They are limited to the amount of information they are able to include. 2. Since twitter is flooded with peoples opinions, people might miss the post about the product. 3. if the media producer doesn't already have a lot of followers it might make it hard for people to see the posts. (b) Explain ONE way that social media has contributed to a change in the way music is distributed. Artists are able to make posts on social media about their music so more people can know about it They are also able to release their music digitally through things such as Spotify and deeper which means people are more likely to listen rather than if they had to buy a CD (physical copy). (c) Expla...