LO1 Task 3 - Purposes and Uses of Social Media Channels

• Pick a media product. Could be a launch, rebrand, countdown.
• What is the product and what is its purpose?
• Who is the production company? 
• Who is the target audience? 
• Where is it distributed? 
• Look at how three different social media channels were used to promote it. Then pick one. 
• How has one social media channel been used by the production company to creatively market the product. Give examples. 

The product I have chosen is the series 'Wandavision'. the purpose of the show is to entertain the audience. The production company is Marvel Studios. The target audience is mainly 13-35 year old females. This is because the main character is a female and the show is also based around sitcoms which are mostly enjoyed by women. It also includes people who were previously Marvel fans. 'Wandavision' is distributed on the streaming service Disney+ which requires a subscription. 

Three social media channels Marvel used to advertise the show are:

• Instagram

• TikTok

• Youtube

How has one social media channel been used by the production company to creatively market the product. Give examples.

Instagram was used by Marvel studios to creatively market the mini series 'Wandavision' through the use of Instagram Posts and highlights. They made their posts in a creative way that ended in their post looking like one large poster type post rather than lost of individual posts. They also post short snippets/trailers of each episode as they came out. They also used their highlights to make it easy to access information. They also created a highlight with phone wallpapers related to the show that fans can use.