LO3/4 Glossary

• USP- Unique Selling Point
• UGC- User Generated Content
• media made bu prosumers in the digital age.
• Folksonomy- basically a system of sharing ideas across an online community achieved through geo-tagging (folk-community, taxonomy - System so it is a portmanteau)
• share quick ideas - main point of twitter - microblogging channel, share thoughts really quickly
• Social media metrics/measurements - analysis of the number of the people accessing posts
• using tools such as Sprout Social
• brief - local, sponsor/celebrity have millions/thousands more followers than a small company
• Social media Aggregation - using online tools (Hootsuite) to pull together your online content so it is released across different social media to maximise the message your sending
• Hootsuite- manages marketing campaign, put details into that, type of contention there, if social media is live or video access the content goes to which social media channel, it does this at the same time to get the message across
• gives consistent message like when marvel release the same trailer on instagram and twitter
• Social media sales funnel - A marketing funnel is a path with your customers or potential audiences travel through
• Stages of funnel:
• Awareness
• call to action
• engagement
• advocacy